What you provide
What you provide
- Unit cost: Cost basis used for markup and gross profit.
- Selling price: Net price used as the gross-margin denominator.
PRICING / TWO DENOMINATORS
Margin vs Markup Calculator
Convert the same unit cost and selling price into gross margin on revenue and markup on cost so the two percentages are not confused.
- 01 Calculated in this tab
- 02 Values stay in this browser tab
- 03 Use boundary
Use boundary
Calculation path
Profit is selling price minus cost; margin divides profit by selling price, while markup divides identical profit by unit cost.
Calculation path
Margin = profit / selling price; markup = profit / unit cost; profit = selling price - cost.
What you receive
What you receive
- Gross margin percentage
- Markup percentage
- Gross profit per unit
Use boundary
Choose the maximum decimal places shown. This does not increase source accuracy.
Entered cost should consistently include the variable and allocated components required by your pricing policy.
This is an educational planning estimate, not accounting, tax, lending, or pricing advice. Confirm definitions, source records, commercial terms, and decisions with the responsible professional.