Before you start
What you need
Marketing spend, sales spend, new customers, period, and currency.
Finance & Business Finance
Customer Acquisition Cost Calculator
Calculate blended CAC from aligned sales and marketing spend and newly acquired customers.
- 01Private browser calculation
- 02Assumptions stay visible
- 03CSV and print ready
Transparent method
How this calculation works
Sales and marketing spend are added, then divided by new customers acquired in the corresponding period.
Useful output
What you receive
Blended CAC, acquisition spend, marketing share, assumptions, and CSV.
Decision guardrail
What this does not decide
Blended CAC can hide channel, segment, sales-cycle, overhead, and delayed-conversion differences.
Practical uses
Where this tool helps
- Track quarterly acquisition efficiency.
- Compare CAC with CLV.
- Review hiring or campaign spend.
Data boundary
Financial inputs remain local
Calculations and report generation run in your browser. Nirmion does not upload, retain, or recover the values entered here. The public catalogue request contains only the tool slug.