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BUILT AROUND THE TASK

Prepare campaign tracking links

Keep a campaign measurable from its calendar to its landing page. Agree on naming, build tracking URLs, and preview how the destination appears when shared.

USE WITH CONTEXT

Before you use these tools

Do not place personal information in tracking parameters. URL parameters can appear in browser history, logs, and shared links.

A PRACTICAL ROUTE THROUGH THE SHELF

From raw input to reviewed output

  1. 1

    Agree on campaign names

    Record the channel, campaign, launch date, and landing page. Use one naming convention so reports do not split the same campaign into several labels.

  2. 2

    Build and preview links

    Add the agreed tracking values, inspect social previews, and check copy against the destination field limits.

  3. 3

    Test the journey

    Follow a test link to the correct landing page and confirm the analytics event arrives with the intended campaign values.

Choose a focused workspace

Questions before you start

Should internal navigation links use campaign parameters?

Usually, internal navigation should be measured separately from acquisition campaigns. Applying campaign labels inside a site can confuse attribution. Use the analytics system’s supported internal-interaction events and reserve acquisition labels for the agreed campaign links.