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PROMOTIONS / REDEMPTION ECONOMICS

Coupon Profit Calculator

Estimate campaign profit from discounted order contribution, redemptions, and fixed campaign cost while showing the redemption break-even point.

  • 01 Calculated in this tab
  • 02 Values stay in this browser tab
  • 03 Use boundary

Conversion input

Known value

Filter by unit name, symbol, or code. Your current selections remain available.

Scenario

Rates and terms

Volume and timing

Scenario

Preparing the calculator...

Use boundary

Calculation path

Discounted price minus per-order cost produces redeemed contribution; total contribution then covers the fixed campaign cost.

Calculation path

Coupon profit = (list price x (1 - discount) - unit cost) x redemptions - fixed campaign cost.

What you provide

What you provide

  • List price per order: Normal order price before the coupon.
  • Cost per redeemed order: Product and variable fulfillment cost for one redemption.
  • Coupon discount: Percentage removed from list price when redeemed.
  • Expected redemptions: Orders expected to use the coupon.
  • Fixed campaign cost: Creative, placement, setup, or platform cost not tied to redemptions.

What you receive

What you receive

  • Estimated campaign profit
  • Per-redemption profit before campaign cost
  • Redemptions required to recover campaign cost

Use boundary

Choose the maximum decimal places shown. This does not increase source accuracy.

Incrementality, cannibalization, acquisition value, repeat purchase, returns, tax, fraud, and unused coupon exposure are excluded.

This is an educational planning estimate, not accounting, tax, lending, or pricing advice. Confirm definitions, source records, commercial terms, and decisions with the responsible professional.

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