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SUBSCRIPTIONS / FREE TO PAID

Freemium Conversion Calculator

Turn a free-user base and conversion assumption into estimated paid users, monthly recurring revenue, and paid-user contribution.

  • 01 Calculated in this tab
  • 02 Values stay in this browser tab
  • 03 Use boundary

Conversion input

Known value

Filter by unit name, symbol, or code. Your current selections remain available.

Preparing the calculator...

Use boundary

Calculation path

Free users are multiplied by conversion rate; converted users are multiplied by price and unit contribution for monthly results.

Calculation path

Paid users = free users x conversion rate; MRR = paid users x monthly paid price.

What you provide

What you provide

  • Free users: Eligible free-user population in the selected cohort or snapshot.
  • Free-to-paid conversion rate: Share of entered free users assumed to become paying users.
  • Monthly paid price: Average monthly revenue for each converted user.
  • Variable cost per paid user: Monthly direct service cost for each paid user.

What you receive

What you receive

  • Estimated paid-user conversions
  • Monthly recurring revenue
  • Paid-user monthly contribution

Use boundary

Choose the maximum decimal places shown. This does not increase source accuracy.

Use cohort-based conversion where possible; this snapshot excludes timing, free-user cost, churn, refunds, and payment failure.

This is an educational planning estimate, not accounting, tax, lending, or pricing advice. Confirm definitions, source records, commercial terms, and decisions with the responsible professional.